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The Check Writers: Rob Master, Sr. Advisor McKinsey & Company (Marketing & Media Practice)

The brand leader who pioneered multi-athlete, multi-school, brand NIL deals

Rob Master, Sr. Advisor, Marketing & Media Practice at McKinsey & Company and Fmr. VP of Integrated  Marketing &  Media at Unilever. Under Rob’s leadership Unilever was recognized as Digital Marketer of the Year by Advertising Age, Media Client of the Year by Media Post and one of Fast Company’s Most Innovative Marketers. Over the course of his career, Rob has managed the growth of iconic brands like Degree, Dove, Axe, Taco Bell, and many others. In fact, with the Degree Breaking Limits Team,  Rob pioneered the multi-athlete, multi-school NIL model that has been followed by a host of other brands.

The Athlete's Bureau
The Athlete's Bureau Podcast
Chase Griffin Presents The Athlete's Bureau, a values-driven business newsletter for college athletes and those that care about them. The TAB Podcasts consists of interviews with the athletes, advocates, brands, and other leaders shaping the future of college sports.