Rob Master, Sr. Advisor, Marketing & Media Practice at McKinsey & Company and Fmr. VP of Integrated Marketing & Media at Unilever. Under Rob’s leadership Unilever was recognized as Digital Marketer of the Year by Advertising Age, Media Client of the Year by Media Post and one of Fast Company’s Most Innovative Marketers. Over the course of his career, Rob has managed the growth of iconic brands like Degree, Dove, Axe, Taco Bell, and many others. In fact, with the Degree Breaking Limits Team, Rob pioneered the multi-athlete, multi-school NIL model that has been followed by a host of other brands.
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The Check Writers: Rob Master, Sr. Advisor McKinsey & Company (Marketing & Media Practice)
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The Check Writers: Rob Master, Sr. Advisor McKinsey & Company (Marketing & Media Practice)
The brand leader who pioneered multi-athlete, multi-school, brand NIL deals
Jan 29, 2024
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The Check Writers: Rob Master, Sr. Advisor McKinsey & Company (Marketing & Media Practice)