Welcome to The Athlete’s Bureau Podcast and our series of discussions with the CMOs driving the growth of NIL.
In this episode, Chase Griffin is joined by Chris Davis, the Chief Marketing Officer & SVP of Merchandising for New Balance. Chris has been recognized as one of the “World’s Most Influential” CMOs by Forbes. Chris has also led New Balance to a top two position on the Hypebeast Brand Relevancy Index. With over $5 Billion in revenue, New Balance is one of the most successful brands in sports and under Chris’ leadership, the brand has forged some of the industry’s most memorable pop culture collaborations with Klutch Athletics, Jack Harlow, and Jaden Smith. Taylor Swift wore the New Balance 550s at a recent Chiefs game. In the world of college athletics, New Balance has also been an innovator in NIL and today we get to hear from their CMO directly.