BREAKING: New Virginia Law Allows Colleges to Directly Pay Athletes for NIL
BREAKING: New Virginia Law Allows Colleges to Directly Pay Athletes for NIL
This is the type of legislation college athletes have been waiting for!
Publisher’s Message:
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The Athlete’s Bureau’s mission continues: deliver actionable advice and impactful advocacy for college athletes and those that care about us.
In this issue:
Virginia becomes the first state to allow direct NIL compensation from colleges to athletes
TAB In The News: #1 NIL Deal Ranking among all Male College Athletes (SponsorUnited)
Please share with your favorite college athletes and Chief Marketing Officers. We are now over 5,000 total subscribers (Linkedin & Substack)!. Thank you for your support!
Best,
Chase
Featured Article
New Virginia Law Allows Colleges to Directly Pay Athletes for NIL
Virginia becomes the first state to allow direct NIL compensation from colleges to athletes
By: Dylan Barbee (Missouri ‘26)
Virginia has passed HB 1505. This is the first bill to be passed by a state that aims to prevent punishment from institutions and the NCAA when college athletes earn direct compensation from schools for NIL.
The new law is expected to take effect on July 1 and could possibly give universities in the state of Virginia an advantage when recruiting athletes to come play for their athletic departments. Colleges will be allowed to directly pay college athletes for their NIL and the law prohibits the NCAA from punishing Virginia universities for doing so.
Read the full article HERE.
Featured Podcast Interview
Meet Josh Moore: FAU/UCLA Football
A conversation with a leading college athlete creator that has brand deals with: Urban Outfitters, and many more.
Meet Josh Moore from Florida Atlantic University Football. Josh and Chase were teammates when he started his career at UCLA, where he was on the Athletic Director’s Honor Roll. In high school, Josh won a state championship at Marist High School in Georgia. We wanted to have Josh on the podcast because he makes hilarious videos about football on his Instagram and has a monster following with over 500,000+ social media followers. Josh’s knowledge can help athletes learn about content creation and growing your social platform.
Watch the full podcast HERE.
Winning NIL Brand Creative: The Power of Photos
By: Lauren Huttner (Northwestern Medill ‘24)
Each issue, we’ll be rounding up some of our favorite NIL creative campaigns from athletes having success in NIL, and highlighting what other athlete content-creators can learn from them. This issue, we’re focusing on photo-driven NIL collabs.
Andy’s x Lily Smith (University of Georgia Gymnastics)
Lily Smith’s partnership with Andy’s included a selection of photos outside the restaurant with a custard in hand. By selecting three photos with different poses, Smith expressed her excitement and enthusiasm for the brand. Smith clearly communicated her partnership in all pieces of content, regardless of what aspect of the post a user saw.
The Takeaway: Make sure you're taking photos in a place that is relevant to your personal brand or the product you are promoting. Doing so will help provide context to the content and ensure the success of the campaign.
See More NIL Brand Collab Photos
TAB In the News
SponsorUnited 2023-24 NIL Marketing Report, TAB Publisher, Chase Griffin, ranks #1 (male) in the country in total NIL deals (26 deals).
Funny Money
