Today’s Agenda: Top ADs Preview Revenue Sharing Plans for College Athletes
+ TAB Podcast Conversation with a Super Star athlete creator from The U
Publisher’s Message:
The Athlete’s Bureau’s mission continues: deliver actionable advice and impactful advocacy for college athletes and those that care about us.
In this issue:
+ Special Report: Top College Athletic Directors Preview Athlete Revenue Sharing Plans. Its Happening!
+ TAB Podcast Conversation with, Super Star Athlete Creator, Jacey Hinton (University of Miami Swim & Dive)
+ Featured Article. Personal Branding at The U.
+ College Athletes, NIL & Taxes. Its Tax Season and our Sponsor, Payment Labs has you covered.
+ March Madness NIL Brand Collabs:
+ TAB Poll Results: College Athlete Revenue Share Expectations
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Chase
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Special Report
Its Happening: Top College Athletic Directors Preview Athlete Revenue Sharing Plans
Hear Revenue Share Insights from NCAA President Gov. Charlie Baker, legendary sports attorney Jeffrey Kessler, and the ADs from Alabama, Nebraska, Ohio State, Texas, and Texas A&M
Over the past couple of months, athletic directors from five of the top ten revenue-producing athletic departments (with aggregate revenue in excess of $1.2 Billion) have publicly discussed how they are starting to plan for revenue-sharing arrangements with college athletes. In this article we break it all down from an athlete’s POV and share video/audio of the key stakeholders so our subscribers can hear from them in their own words.
Athlete Revenue Share is happening. Read all about it…
Featured Podcast Interview
Meet Jacey Hinton: University of Miami Swim & Dive
A conversation with a leading college athlete creator that has brand deals with: CVS, Steve Madden, Adidas, Alo and many more.
Welcome Jacey Hinton from the University of Miami. Jacey is the reigning USA National Miss Massachusetts. She is also a winner of the Arthur Ashe Jr. Sports Scholar Award. As a swimmer Jacey was a 3x scholastic all-american in high school, USA Today Swimmer of the Year(MA) and is currently one of the top points earners for the U’s swim team.
Watch full Podcast HERE.
Featured Article
Super Star Personal Branding at The U
By: Griffin Uribe Brown (Syracuse Newhouse ‘26)
When Jacey Hinton arrived at the University of Miami to swim, she already had a personal brand. Hinton, the current Miss Massachusetts, had experience modeling and in content creation.
Hinton, the daughter of two athletes, began swimming at the age of four. Although swimming wasn’t the only sport she was involved in growing up, her focus on the sport narrowed as she got older and continued to swim competitively. In high school, she was a three-time Scholastic All-American and was named USA Today’s Massachusetts high school swimmer of the year in 2021.
“I don’t even know what my life would be without swimming,” Hinton said.
College Athletes, NIL & Taxes
Its Tax Season and our Sponsor, Payment Labs has you covered.
March Madness Edition: Winning NIL Brand Creative
By: Lauren Huttner (Northwestern Medill ‘24)
Skims x March Madness All StarsCollaborating with Caleb Love (Arizona MBB), Donovan Clingan (UConn MBB), Hunter Dickinson (Kansas MBB), Jared McCain (Duke MBB), Robert Dillingham (Kentucky MBB), and Paxson Wojcik (UNC MBB), Skims assembled an all star team of athletes to promote their new men’s lounge set. With quick introductions from each of the players, the video has a clear and compelling message: everyone is wearing skims.
See More March Madness NIL Brand Collabs
College Athlete Poll Results: College Athlete Revenue Share Expectations
Click to see full NIL and Revenue Share Poll Results
TAB In the News
Texas HS Football Podcast: Taylor Arenz, “Chase discusses how Texas high school football prepared him for college and offers some excellent NIL guidance from an athlete’s perspective.”
The Option Podcast, Cross Streets Media. Michael Hendricks “...this is a guy (Griffin) who personifies the shift in college athletics as much as anyone out there.”
Funny Money
