Today’s Agenda: Launching Careers with NIL
+ NIL advice directly from the award-winning agency CEO, Kim Getty (Deutsch LA), behind the most visible campaign in NIL history - Dr. Pepper "Fansville"
The mission continues: deliver actionable insights and impactful advocacy to help every college athlete get paid with NIL and Revenue Share.
In this issue:
It is often said (and widely reported) that donor collectives are the core of NIL. While many collectives do fine work, the most sustainable forces in NIL are still being driven by the innovative brands that partner with college athletes, and the ability of college athletes to leverage NIL to launch successful careers. Today’s issue highlights these core elements of NIL.
The Check Writers: TAB Podcast conversation with Kim Getty (CEO, Deutsch LA). Get NIL advice directly from the agency leader behind the Dr. Pepper “Fansville” commercials and many other award-winning campaigns.
Update on the status of the California legislature revenue share bill, the College Athlete Protection (CAP) Act
The Role Models. TAB Podcast conversation with Kirby Porter (Founder, New Game Labs). A former college athlete and one of the emerging leaders in the business of sports shares a winning formula for using NIL to launch your career.
Appearance on MSNBC: 11th Hour with Stephanie Ruhle discussing NIL and The Athlete’s Bureau
Please share with your favorite college athletes and CMOs.
#PayTAB #NILforGood #BE11EVE
Featured Podcast Interview
NIL advice directly from one of the world’s most influential and award-winning agency CEOs.
Chase Griffin (TAB Publisher, UCLA Football) welcomes Kim Getty (CEO, Deutsch LA), to The Athlete’s Bureau Podcast. Kim has built Deutsch LA into a perennial award-winning creative and innovation firm. Kim has been recognized as a Trailblazer by Adweek, one of the Most Powerful Women in Advertising by Business Insider and awarded the American Advertising Federation’s Mosaic Award for Career Achievement. She is also a fellow Bruin.
As the agency of record for iconic brands and award-winning campaigns for Dr. Pepper (including the NIL ground-breaking “Fansville” campaign), Taco Bell, Petsmart, Walmart and many others - we are already aware of Kim’s work and now we get to hear from her directly. WATCH HERE. Also checkout our profile of Kim Getty and her work “Views from the C-Suite”.
In this article, Veronica Roseborough (University of California, Berkeley) delivers the latest update on the California State legislature bill that requires colleges to revenue share with college athletes (via degree completion funds). The bill is the first of its kind in the nation and is one we are watching closely. Read full article.
The Role Models: Kirby Porter (Founder, New Game Labs)
Actionable insights on leveraging NIL to launch a winning career in business from an emerging leader in the business of sports; Fmr. Captain, Harvard Women's Basketball Team.
In this TAB Podcast conversation, Chase Griffin (TAB Publisher, UCLA Football) is joined by Kirby Porter, founder of New Game Labs - a creator driven company that connects the worlds of athletes and technology one story at a time. Kirby is recognized as a LinkedIn Top Voice, Sports Business Journal 30 Under 30, Front Office Sports Rising 25, a Program Advisor for Meta NIL Empower with a background in CPG (Pepsi Co.); Venture Capital (Will Ventures); and a former Captain of the Harvard Women’s Basketball team. Watch the entire interview HERE. Read our profile article of Kirby Porter.
This Week’s Winning Brand Creative
By Lauren Hunter (Northwestern Medill ‘24)
CVS is a household name, and Sedona Price did a great job connecting the brand to her personal experiences in an authentic way. Beyond the narration and commentary, the visual framing of her video makes the viewer feel like they are shopping alongside her.
The Takeaway: There are ways to make a highly-produced video feel unstaged and real. From keeping casual commentary in the final cut to a closer framing of the subject, authentic does not have to mean unpolished.
TAB In the News
MSNBC: The 11th Hour with Stephanie Ruhle: “He (Griffin) is the founder of The Athlete's Bureau, a newsletter focused on the economy of college sports.”
UCLA SEIS Newsletter: Owen Yancher “... Griffin launched The Athlete’s Bureau(TAB) – a popular business newsletter designed to create community among college athletes and amplify their seldom-heard voices and perspectives.”
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