This Week's Creative that wins NIL Deals
Featuring NIL Brand Creative with these brands: Steve Madden, Stanley, and Doich
Each week, we’ll be rounding up some of our favorite NIL creative campaigns from athletes having success in NIL, and what other athlete content-creators can learn from them.
What stands out about Olivia Rothfel’s collaboration with Stanley is the way her shots are framed to feature the product. Despite the video having no voiceover, and its purpose focused on stretching, Rothfel found ways to keep the Stanley in every shot (and even include one of her sipping water).
The Takeaway: Even a subtle product placement can get the point across about a brand. Rothfel showed us how essential the Stanley is for her lifestyle, rather than telling, and in the end, it was persuasive.
Brandon is known for his fun, basketball-filled comedy skits. It’s no surprise that he brought his same energy to a collaboration with Doich. By embracing his personality and style, Brandon was able to naturally incorporate the product without disrupting his content. As a result, the video was simultaneously persuasive and entertaining.
The Takeaway: Let your personal brand and niche enhance the content you create. When reading a brief from a brand find ways your content style might compliment the videos or photos you are producing.
Taking inspiration from what fashion content creators, Jacey Hinton did an incredible job demonstrating the versatility of Steve Madden shoes in her collaboration with the brand. Showing off three different looks, Hinton took advantage of fun transitions and camera movement to keep the content engaging.
The Takeaway: Take inspiration from other content niches. Of course, stay authentic to your personal brand, but don’t be afraid to look for ideas to inspire your scripting, filming and captioning.
Lauren Huttner (Northwestern Medill ‘24) is a journalist and strategist for creators and brands. Lauren has written for Inc. Magazine, worked with Dorm Room Fund and was VP of Community at AMA, a youtube data-analytics firm acquired by Jellysmack.
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